Author:

viettq

Conceptual Summary

Preferable Relationship Marketing Models

By on April 17, 2017

Based on the analysis and synthesis documents on the relationship marketing and business environment today, we introduce five models of typical relationship marketing that have the feasibility to apply…

Conceptual Summary

Deference of Traditional Marketing and Relationship Marketing

By on April 17, 2017

To understand more clearly the relationship marketing valves, let’s find out the differences between transactional marketing, one of the traditional marketing approaches and relationship marketing.

In terms of time focus…

Uncategorized

Customer Relationship Marketing in Marketing Development

By on April 17, 2017

Main source: History of Marketing

The Production Orientation Era: Enter the industrial age. Since goods were scarce, businesses focused mainly in manufacturing. As long as someone was producing, someone else would…

Conceptual Summary

What are benefits of the relationship marketing?

By on April 17, 2017

So, why we need to build and retain trustful and long term relationship with clients? The reason is that relationship marketing will create customer loyalty and will secure life time…

Conceptual Summary

Background and Definition

By on April 17, 2017

Background

In the context of integration and globalization, distances in geography, space and time as well as cultural practices of countries are gradually shrinking. Enterprises’ business environments are not confined…

www.000webhost.com