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Conceptual Summary

Preferable Relationship Marketing Models

By on April 17, 2017

Based on the analysis and synthesis documents on the relationship marketing and business environment today, we introduce five models of typical relationship marketing that have the feasibility to apply the Vietnam local business environment.

1. Manso and Speece Model

In this model, marketing relationships is built through four specific groups of…


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Deference of Traditional Marketing and Relationship Marketing

By on April 17, 2017

To understand more clearly the relationship marketing valves, let’s find out the differences between transactional marketing, one of the traditional marketing approaches and relationship marketing.

In terms of time focus and organization’s goal, transaction marketing expects they can QUICKLY SELL their products and services, thus they meet customers, introduce their…


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What are benefits of the relationship marketing?

By on April 17, 2017

So, why we need to build and retain trustful and long term relationship with clients? The reason is that relationship marketing will create customer loyalty and will secure life time of customer. Besides, any parties involved in the business process will some way enjoy benefit from this marketing approach.

Some of…


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Background and Definition

By on April 17, 2017

Background

In the context of integration and globalization, distances in geography, space and time as well as cultural practices of countries are gradually shrinking. Enterprises’ business environments are not confined within their country but reach out regionally and worldwide. The opportunities, challenges and competition among businesses therefore rise significantly.

Besides, today…

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